I would like to see them avoid going for yet another WoW clone and instead have a look at UO pre-Trammel. A real breathing and deadly world with no boring (daily) quests, or endless instances for some random overpowered items.
I think that such games exist, to some degree anyways, though I think they also tend to fall down on the marketing side of things.
That said, the modern equivalent of this is, I think a game which has those daily quests but only if you really want them. It would also have the PvP settings but again only if you want to buy into that kind of play.
But the real problem, nowadays, is that there are so many free-to-play mmo games out there that finding people that want to play your mmo game can be rough on your marketing folks. And I think you can see this in the attitudes of people posting here.



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