Props for actually admitting a big reason why people use adblock. The most important part is the malware and viruses. Most people get viruses and malware these days through infected advertising. Most providers just don't care, and too many sites don't care either so long as the money keeps flowing in. The only way to make advertising work for people is to crack down on dangerous, as well as annoying ads. And to not pester people about using Adblock. AdBlock Plus has an automatic whitelist feature people can enable that sites can sign up for. If they meet strict criteria, they get on the whitelist. That's an important thing that needs to be made more of a thing. It can help reign in bad ads, putting strict quality controls on that you need to adhere to while still letting people use AdBlock for non-compliant sites. Nexus should aim to get on that list. I think it'll help a lot. For one thing, you need to stop spamming people who choose to use adblock with messages pleading with them not to. You'll never get on the list if you do that. Keep on this track with cracking down on bad ads. And make sure ad placement stays reasonable. Details about it, and how to apply to be on the whitelist, are on the acceptable ads page on the AdBlock Plus website.
