Money. See, that wasn't hard. :smile: No idea what margins they are operating on here, but, running this place, with 18 employees, is NOT inexpensive. So, they need to make sure collections will 'always work', to motivate people to buy premium. They change the pricing, so it makes them more money. Expect collections to roll out in the not very distant future. That is what this is all in preparation for. Maybe they're rushing it because they're afraid Modders will bail because of the collections thing , and once NM has that lifetime membership cash they'll be able to cash out and run , and just a reminder .. there are no free users, google built itself via ad revenue and every ad i see i consider a payment . Or just use adblock.