As a business student I must say your decision wouldn't be the one I would go for, but there's one thing you guys get that many companies don't: you should try to make the best product you can before trying to sell it the best way you can. Actually, if you satisfy the first, the other may follow along, even more nowadays and with your product being internet based. Of course you'll always think of ways to get even better, but you know what I mean. There's a point when you know it's good enough, and when you own something you know exactly when that is. If you guys ever need money, I'd suggest a Kickstarter campaing. It's changing the way people do their business, and I bet any money that you guys would reach the funding goal and beyond.