Well there are certain things that come out based on a certain time of year. McDs brings them back if people like it. Ultimately its the customer telling McDs bring it back
The customers control the menu & viewing by deciding what is successful & what fails
The owner makes decisions based on success & failure
Robin is not letting anyone decide here
Would have stats like site traffic. Did people leave after the OG flag stuff with Spider-Man etc. Was there more or less visitors etc. Stuff like this he can tell