Remember back in the 90s and early 2000s when the entire Internet was free, people paid for their server bandwidth with banner ads no one ever clicked on, and had a day job that didn't involve running a website or server so they could play video games all day? I remember those. Those will never come back, and it's because of people like the majority of commenters in this thread propping up horribly bad business practices. Somehow it became acceptable to make website owners become pushy beggars demanding we turn off our adblocker and purchase a premium membership just to get the perks of actually having broadband internet. We get plenty of reminders that sites use cookies, as if that hasn't been a thing forever, generating passive income by tracking users who visit the site. Meanwhile, bandwidth costs would remain constant if people didn't have this impression that putting it off on the consumer makes it right. He's got the right idea - rebel against the ISP to get them to quit ripping people off. They use no more or less electricity, so the cost of bandwidth is completely artificial. That means all you holier than thou posters ragging on this guy for wanting common sense business practices are idiots, attacking the very person that already pays bills and taxes, including his ISP connection, which means this stuff is already paid for. By all of us. Yes, you too. You're being ripped off and you're too proud to admit you are a sucker, who really thinks ads and subscriptions pay for bandwidth and the internet. You desperately throw out the notion that we deserve to pay even more for a service that we've already paid for. Blind damn fools.