His being is defined by what he does - his entire purpose is to control and belittle those he can, by whatever means required, no restrictions. Skyrim case in point: He commands you beat someone with his mace, he dies. what does Bal do? Resurrects him so you can have another go at it - simply because he wants to hear the words "I submit" - after he gets what he wants, you get tasked with killing him anyway, again giving Bal what he wants - the soul of the very man you just killed (twice). So yes, what he does is horrifying - because in most cases, it works. He praises those with the strength of will to rise above others, in the case of the women selected for the ritual - being raped by him, surviving the ordeal and then continuing to exist shows him that inner strength - the reward? Their newly found Vampiric state and all the powers that go with it. Including - powers that involve some sort of controlling aspect (raise dead to fight for you, call animals for the same purpose, etc). Agreed, That is purely who Molag Baal is. What he did is consistent with lore. I mean, really - everyone is having such an issue with the choice of storyline without taking into account that Molag Baal is EVIL. He wasn't being particularly worse, IT IS WHO HE IS! They knew that when they decided to serve him!! Why people try to emprint real-life issues on a fictional game is beyond me! The whole point is it is fiction, a storytelling. No different than reading an epic fantasy book. A lot of what happens in, for example Lord of the Rings is rather upsetting, but it is part of the story and adds depth to the characters and the story. When I play a game or read a book it is to escape from reality for a few hours, not to see if I can apply it to my book/game as well.