Personally, I don't mind ads. However, I have been living out in the middle of nowhere, and the only internet I can get is satellite based. I have a limit of actual data that goes up and down. 15 gb a month goes really fast when you get auto-playing video ads. One day I went through 40 articles, 10 of which I had to click "next" to get to another section. I went through 2 gb that day because of ads. I have since been using an ad blocker. IF the video ads wouldn't load automatically, I would gladly turn off AdBlock.