From the RPS interview with Paul Sage: RPS: Are you worried at all by the current state of the MMO market? I mean, EA recently launched SWTOR – which, like you, had strong story content and a beloved license behind it – but it’s already deflating due to a general feeling of “been there, done that” from players – especially in regard to endgame. How will Elder Scrolls avoid a repeat performance? Paul Sage: It’s interesting because, when we say MMO, we just say the word as if it means something. And I know what you mean, but for us, the first thing is that it has to be a compelling game – a compelling RPG. So first, we plan out a number of hours. So when we’re planning internally, we’ll say, “OK, here’s the number of hours where we really have enough content.” Then what we look at is what’s repeatably fun and what actually works to be repeatable. And you heard me mention our dungeons at level 50, for instance, you can go in and replay, but it’s new content. It’s not the content you’ve seen before. Paul says "It's interesting" far too much. "It's interesting" means "Yes, that could seriously hurt us, and I have no legitimate response". After 30 MMOs, I have learned to have ZERO expectations. Ignore hype. Ignore the debates. Ignore the clueless rabble. The game will either pop or it won't, but I foresee no impact on the rest of the series. It's an MMO. "Collect 10 Goblin butts and bring them thither!"