I completely agree with the console marketing strategy and weak hardware components. To get more profits from these consoles, they don't bring in a new console for years and when they do bring new console, its years behind current hardware. Having fortunate enough to have a good 4K TV, I appreciate how good a game can look and play in 4K HDR. I know that the image will not be full 4K in many games but I am enjoying my games more on console than on my PC. Sure 4K TV is expensive but a good TV lasts for many more years than a console and it's not just for gaming, so its worth its high price.