Advertising on Nexus Mods. The how, what and why, and what to do when it goes wrong.

[SergeantBenjo]

Hi, (relatively) new to the site and just got the adblocker message.

 

My two cents (if it''s worth anything):

 

Ads are fine. Good in fact. It a great way to provide a content creator or a site like this with revenue, while keeping the content free for the users.

 

The only time I ever have a problem with ads is when they are SO invasive that they break the site and prevent users from accessing the sites content in the first place. That's why I have adblocker.

 

So far had no issues with ads on this site, adblocker is stopped for pages in this domain.

 

Thank you for maintaining a great source for game-enhancing content.

[shadowslasher410]

Does anyone know if the figures in the article are actual people pageviews or does those numbers include bots and web crawlers and the like? Just curious.

[ipodtouchiscoollol]

In response to post #45737230.

shadowslasher410 wrote:

Does anyone know if the figures in the article are actual people pageviews or does those numbers include bots and web crawlers and the like? Just curious.

does it matter? they are explaining the costs of maintaining the website so any kind of bandwidth usage should be included, bots or not

[DoctorKaizeld]

but... but... i got my pitch fork and torch! who am i supposed to lynch for bad ads if i cant blame the Nexus? :D

 

 

good read Mr. Scott. glad you are as open about how things work round these parts and im glad i became a Supporter.

[DoctorKaizeld]

 

In response to post #45653830. #45670050, #45673950, #45674880, #45675735, #45689240 are all replies on the same post.

 

 

 

Kalell wrote: There's something I've wondered ever since I became a supporter. Is the $2 I paid worth more than the ad revenue that would have been generated during the time I've been using the site? $2 seems like an awfully small amount, but the ad rev is even less. However, the ad rev adds up over time so it's possible that in the long run it may be more. It would be nice to know which is the better way to support the site.

lued123 wrote: "Typically, most sites will have an eCPM between $0.10 and $0.50."

This means that, at best, you generate about 50 cents for every thousand ads you see on the site. There are 4 ads per page view, so 250 page views is the requisite amount to generate those 50 cents. 2 dollars divided by 50 cents is 4 increments, so you'd need to visit the site about 1000 times to generate the two dollars you spent to remove the ads.

Now, this is very shaky math, but 1000 visits is a lot (Think of it as 3 visits a day for a continuous year for perspective.), and it should at least give you an idea of how valuable your ad dollars were compared to your supporter dollars.

Kalell wrote: I come here at least 10 times a day. No idea how many pages I view while I'm here (it varies), but just the initial page loads from logging on would put me at 3,650 page views a year (but it's much higher than that). If my math is correct the site probably would have earned more from ads during the time I've been a supporter. That makes me kinda sad. :sad:

Higherleopards wrote: Good question.

 

Factoring all my usage, I open well over a thousand Nexus pages every year. Using @lued123's ballpark, I can assume that my traffic has generated $20-$30 during my membership.

 

So, for me, I would need to donate at least $2-$3 every year to get on the level. #goals :tongue:

Dark0ne wrote: Remember, that's an "at best" figure. It completely depends on how valuable you are to advertisers which is utterly dependent on what they're looking for and can't be accounted for accurately.

Higherleopards wrote: Good point, my $30 high watermark could be closer to $3, depending on the exact circumstances.

First, I believe that the $2 coming in as a known amount is worth more than you think: as Dark0ne said, "It completely depends on how valuable you are to advertisers which is utterly dependent on what they're looking for and can't be accounted for accurately. " Your $2 is a figure that can be accounted for, in known and something they can chart. My opinion only, but your $2 is probably worth $1 to $6 of advertising that may or may not happen.

 

I am so glad I took the opportunity to have a lifetime sponsorship when I did as I was unaware they were gone. Otherwise I think for how I use the site I would just let the ads roll because...

 

I also want to say a HUGE thank for (for those that might not reply here) for not having "pop-overs", "pop-unders" and sound ads. My biggest issues with quite a few sites is the "As such, you can have situations where you've loaded and read half the page before an ad will finally show in its proper ad place on the site" that Dark0ne said. I will be "speed viewing" something, looking for something in a list, and either I get

a) sound from nowhere I can't shut off;

b) have a pop up just as I find what i am looking for I can't close until the ad is over;

c) go to close the browser and find 10 other ads behind

or most likely

d) all of the above.

I'd mention a popular art site for the "all of the above" issue but I won't name them.

 

actually Robin has stated paying the 2 dollar supporter fee is worth over 200,000 ad impressions. (i remember this from a month or two ago so the number is off but we'll just say it was in that ball park.

 

oh also yeah Deviantart is irritating for it's ads at times.

[DoctorKaizeld]

 

In response to post #45705510. #45734270 is also a reply to the same post.

 

 

 

MagicUnicorn wrote: IMO take a little agressive stance... Make the page acessible only with addblock turn off (lots of webites already do this), in fact the adds of Nexus are too small to be noticible and there's no popups, i dont get why people turn on Addblock here.

cylers wrote: That would cripple the nexus tbh. They have a lot of competitors that are both easier to use and some don't serve any ads at all.

"A lot of competitors"

 

Amusing. I'd like to see those competitors that are able to deliver what nexus does, at the same quality of service.

 

agreed. the only site i am aware of that comes close to competing with this one (excluding Steam) is the Site That Shall Not be Named and they are a backwater site with a fraction of the mods, users, and site quality the Nexus has. on top of that they have a lot of bad ads and a freakin adbot that posts in threads regularly.

[arecaidianfox]

I will admit (rather shamefully) that I did have to use an adblocker on here for a long length of time. I was in (and am still getting out of) a horrid financial situation, and even $2 a lot of the time meant the difference between food and no food. I was staying at a place that had no internet connection of it's own, and had to use the guest connection of a nearby business. As such, it was slow, very bottlenecked, and the ads here would cripple my connection. Adblock allowed me to actually view the site and grab the mods I was wanting, for whatever game I was playing at the time to help cope with everything.

 

But I promised that when things were better, I'd pay for Supporter status, and I made good on that. Now I'm looking to keep bettering things in my life, and when I get to the point where I can, I'll gladly pay for Lifetime Premium. I'm glad this site is here, and I'm glad to be able to support it. That support may not have been immediate, which I wish to make up for. Because I hope that Nexus Mods is around for many more years to come, and I want to help ensure that, for anyone else who may be in the same situation I was in not that long ago.

Edited December 18, 2016 by arecaidianfox

[FreedomsFlame]

Thank you for providing the guidelines at the bottom on how to properly report a "bad ad" that blocks content. I sent you a PM a while back about one that I was getting served on every single page I viewed and ended up switching my adblocker on for Nexus again because of it. This article has inspired my confidence in your site again, and I'll turn on ads again, until I can afford the Lifetime Premium or Supporter.

[Thandal]

... until I can afford the Lifetime Premium or Supporter.

 

US$2.00 -- That's all it takes to become a Supporter. Surely you have the price of half-a-Starbucks! :thumbsup:

[shadowslasher410]

In response to post #45737230. #45743210 is also a reply to the same post.

shadowslasher410 wrote:

Does anyone know if the figures in the article are actual people pageviews or does those numbers include bots and web crawlers and the like? Just curious.

ipodtouchiscoollol wrote: does it matter? they are explaining the costs of maintaining the website so any kind of bandwidth usage should be included, bots or not

Of course it doesn't matter. Like I said, I was just curious.