My personal feelings ran like this. At first, I was all for a "Death to the Empire, Freedom or Sovengard" rebellion. The stormcloaks do have merit; they and their kind went off to war with the Empire and then their god got banned. There was no conquered land, no real rewards- they got called up, there was a war, they got sent home, and they lost a god. That's pretty painful. Also, you have Thalmur hunting the countryside for people to abduct. (mind, why they never staked out the Shrine of Talos is beyond me.) And then there's the Imperials, apparently happy to decapitate anyone who gets in their way. But on closer inspection, the imperials are trying to hold together a large empire in the wake of a great war. If the empire shatters- and losing Skyrim will definitely shatter it- there'll be no large power to oppose the Dominion should they try anything. It's admitted that the Imperials didn't actually enforce the 'anti-talos' ban until AFTER Ulfric started raising cain- in fact, it was a response, due to Thalmur pressure. Had Ulfric not kicked over the apple cart, the people of Skyrim would've probably been allowed to worship, quietly. And then there's Ulfric's "Duel" with Toryyg. Now, I'm not an expert on the lore- but last time I checked, a duel doesn't involve planning on running away, or pre-establishing escape routes, does it? From how I understand duels, you announce your challenge, the parties fight, and then it's over. And yet Ulfric shouted the king down, killed him, ran like hell, and abandoned his follower to get decapitated. Nice guy. While we're on the topic of Ulfric- Skyrim for Nords sounds like a great battle-cry until you realize that means non-nords'll get treated like second class citizens, if lucky. The slums in his headquarters are already pretty pathetic; there's a good chance he'll spread that, or worse, to the rest of the country. For me, the choice is simple; Imperials. To quote Alvor, Hadvar's Uncle; "Skyrim has always been part of the Empire. That doesn't mean I support everything the Empire's been doing lately, but Nords have never been fair-weather friends." EDIT And one little comparison I'd like to show; On the 'escape from Helgan,' Hadvar says, upon detecting the Stormcloaks, "Maybe we can talk to them." and says, to them, "Hold on! We only want to-" Ralof says; "Maybe we can get the drop on them." And attacks on sight. When detecting Imperials. Just based on followers, it seems the Imperials will be the less bloodthirsty rulers.