Supporting content and creators I access often is a pretty big thing for me, so I bought a year of premium. I still hate ads, though. Especially the video hijacking ads YouTube loves these days. I want to watch my videos without seeing ads for f*#@ing Australian beer (I'm Canadian! ), thanks. The moment ad networks and advertisers perfect non-obtrusive, relevant (means no REDUCE BELLY FAT TRICKS ads on gaming sites, thanks) advertising is the moment I uninstall my adblocker.