Like I said the ads aren't obnoxious really just annoyingly loud. And while I can ignore them easily without sound it is annoying to have to mute EVERYTHING to do so. When watching tv I tend to change the channel as soon as an ad comes on. If no one can put a mute button on them I guess I'll have to deal with it or figure a way to mute this site only. I think it might be possible but it might also block the ad and whatever income is forthcoming (not a threat idle thought)..