In response to post #55920996. #55929276, #55933616 are all replies on the same post. Ah, thanks for the info. This is something I think should be done server side though. Put a cookie with a flag for the new experience. If the user wants to opt in completely for the new experience, re-write the url serverside to dump them to the new address. From a rollout perspective I understand why they did the subdomain route to change the Theme being used. It would just be nice to be able to kind of permanently enable it, without having to add addons to my browser to do it. I run way to many addons as it is :) I think I did have the redirect extension added to firefox at one point in time so that amazon would redirect to the smile subdomain for me. I just lost it when I migrated to chrome as my primary browser, and as a result trimmed the list of addons I used. Of course this will be all a moot point when they migrate to the new design 100% for everyone, and old "links" will start to work with the new design.