I've been following the development of MMOs for almost 20 years and things have changed. One thing to keep in mind here is that big companies knows exactly what they are doing based on marketing research of what a) the current majority of online gamers want and b) prediction of how long this trend will last. Gaming has generations just like age does, for a long time challenge-based gaming was what everyone wanted but that time has long gone and today the generational shift is already complete and the complete casual gamer is the new generation. These generations are not separated by age, doesn't matter if you're 16 or 60. If you look at other games, what does this generation of gamers want? Well, instant gratification and able to spend out of pocket on vanity items and whatnot that has to be new and shiny on at least a bi-weekly basis. If they do not get that they will go to shop, and play, on another title. In Elder Scrolls Online not so long ago there was a Daedric dress-up contest and people bought vanity items like their life depended on it, for their characters to look good, so they could win the competition... This is what's real today, and this is what companies are marketing and planning towards. Casuals just want to kick their shoes of and feel like Gods for as long as they are connected, and "look good" doing so. We've already seen a taste of that in Fallout 4, where you basically went from a frozen vaultsicle to community leader with umpteenth degrees in sciences as you could do almost anything either right off the bat or just after a day or two of playing the game. Also, requests and availability of OP mods are just through the roof. Where's the lore, and people wanting it? Compared to the masses, very few want that as it is slow, boring and it has no bling to it. Sad, but true. However, as said, this is generational and just like it has shifted now it will shift again to something else in the future though I would not hold my breath for the first decade at least. I played ESO for a bit and it was not my cup of tea, I've been with Elder Scrolls since Arena back in the day always faithful. ESO has no feel to it, and I expect when the initial "awe" of Fallout 76 subsides the same will be true for that incarnation. One thing is for sure, I'm not going to even try it out for at least a year has passed like I did with ESO, if ever.