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The search for happiness through consumption


Dark0ne

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I wrote this paper in my third year of univeristy (first year of a Business Studies degree) for a module with a post-modern look at marketing called "Consuming the Da Vinci Code". The 300 or so students taking the module had to write introspectively about their own experiences with The Da Vinci Code talking about whether they had read it or not, why they had/hadn't and what had influenced their decision. We could then pick any subject in the marketing world as long as we could use the introspective essays to evaluate and compound our theories within the paper.

 

For the main points simply read up until the evaluation of the introspective essays, at which point the essay becomes an exercise in "blagging" rather than talking about anything substantial.

 

If you manage to read it rather than TL;DR then feel free to discuss the subjects raised.

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I wrote this paper in my third year of univeristy (first year of a Business Studies degree) for a module with a post-modern look at marketing called "Consuming the Da Vinci Code". The 300 or so students taking the module had to write introspectively about their own experiences with The Da Vinci Code talking about whether they had read it or not, why they had/hadn't and what had influenced their decision. We could then pick any subject in the marketing world as long as we could use the introspective essays to evaluate and compound our theories within the paper.

 

For the main points simply read up until the evaluation of the introspective essays, at which point the essay becomes an exercise in "blagging" rather than talking about anything substantial.

 

If you manage to read it rather than TL;DR then feel free to discuss the subjects raised.

 

DL'd I have a heavy reading load right now, but I will keep it on my desktop for the first chance I get. I'm actually doing homework right now! :D

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Dark0ne: This looks like it'll be a great read. I hope to check it out sometime this week when I get time myself (as I am currently having to deal with college and school... :confused:

 

P.S: The author name in properties made me laugh. ;D

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The premise that "more stuff"=bad is flawed in itself. You only live for a little while and you can't take your savings account with you. If more stuff is indeed what makes you happy, I would argue that it would be wrong for you not to consume it.

As with most things, it can be taken to extremes and is best in moderation.

 

By the way, The DaVinci Code sucks, and it's not because of the so-called "controversy". It's awful, awful hackery. What's more, if you read Angels and Demons you will realize that they are indeed the same book with the characters' names changed. That's how much of a hack-job it is.

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