I've read this article and it makes sense. However, I hate adverts and do my utmost to avoid them 1) They are intrusive 2) They waste my time 3) They are unnecessary 4) They are annoying 5) I do not buy newspapers 6) I do not use web sites where adblock doesn't work 7) I delete all spam email without reading it 8 ) I close my eyes at cinemas when the ads come on 9) I skip ads on youtube after 5 secs 10) I do not have a facebook account 11) I throw away junk post without reading it 12) I don't answer phone calls from any number that is not on my contact list 13) I usually only watch BBC (no ads) and listen to BBC radio (no ads) 14) When I watch "live" TV which have ads, I pause the box when an advert comes on. I go make a cup of tea then fast forward through them. The older I get, the more I see materialism everywhere and adverts just fuel societies' "I want" mentality. No, I'm not a grump, fuddy duddy, tight-wad, kill-joy, fun police or any of these things. I am happy go lucky guy, But adverts? No thanks Nexus, I'd rather remain a premium member and pay to disable them. Take care.