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Can't tell if Proctor and Gamble is Trolling...


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So, here in the US, Tide is a very popular laundry detergent. Also, it's one of the more expensive. Apparently, thieves in lower income areas are stealing it (It runs as high as 20.00 USD for a gallon (about 3 liters) bottle) and reselling it for five to ten dollars a bottle. One theory I've seen has said it's somehow acquired a status symbol aura about it, because of advertising claims and its price. Other people have wondered if it's suddenly a new ingredient in methamphetamine manufacturing.

 

At first I was leaning towards the status symbol theory. People are weird, but they're also social, and they like to outdo each other, and gods know stranger things have suddenly acquired status. But then I kept wondering, because it hasn't been widely reported except in a few venues, and well, April Fool's day is coming (mind not for a few weeks yet) and it could be an elaborate hoax on the part of P and G. Part of me expects that it's big trolling done by a major corporation...but as you can tell by my title, I remain unconvinced either way.

 

Consumerist Article on the Great Tide Theft of 2012

 

What do you guys think? Sudden status acquired by stupidly common product, or corporate trolling for publicity?

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What the hell.....?

 

It's TIDE, I don't care.

 

Yeah, that's what makes it so bloody insane!

 

I mean, I can understand why certain cars/clothes/jewelry/etc. might have a status. I've heard that at one point in some schools certain versions of Trapper Keepers were the big thing. Who the hell cares? And why?

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"even earning the name "liquid gold" among cops in Maryland."

 

Seriously? I really hope this is some viral marketing campaign and that people aren't willing to pay extra for stolen items when you can go to the store and buy literally the exact same thing for a fourth the price.

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<br>"even earning the name "liquid gold" among cops in Maryland."<br><br>Seriously? I really hope this is some viral marketing campaign and that people aren't willing to pay extra for stolen items when you can go to the store and buy literally the exact same thing for a fourth the price.<br>
<br>Unless your store is a fence, you have that backwards. Edited by Syco21
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<br>"even earning the name "liquid gold" among cops in Maryland."<br><br>Seriously? I really hope this is some viral marketing campaign and that people aren't willing to pay extra for stolen items when you can go to the store and buy literally the exact same thing for a fourth the price.<br>
<br>Unless your store is a fence, you have that backwards.

 

If thieves are stealing this stuff and selling it someone is buying it. You can go to the dollar store and get laundry detergent that I bet is the same formula.

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My laundry area has a cabinet where I keep my detergent - Who is going to know if I'm using Tide or some cheap detergent that actually works just as good? and costs half as much? BTW, I DO use the cheap stuff, and it DOES work. :tongue:

 

And who, in their right mind, is even going to care what laundry detergent I use? :rolleyes:

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If thieves are stealing this stuff and selling it someone is buying it.

No one has stated otherwise.

 

You can go to the dollar store and get laundry detergent that I bet is the same formula.

People are stupid.

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  • 2 weeks later...

A Robin Hood of the laundry world, who'd guess :)

 

My mother used Tide when I was a kid in the UK, good to see its still going strong... even if it is on the black market.

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