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Change of Ad Provider


Dark0ne

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While I wouldn’t normally divulge such information publically in a news post due to the “unsexy” nature of talking about advertising, and because most of it happens behind the scenes anyway, I thought I would be remiss if I didn’t update people on this topic.

 

A little under two months ago we announced and released our new ad reporting functionality. The idea was to provide a very easy method to report bad ads that might come up on the site. Most importantly, for us, it was a way of gauging just how bad a problem bad ads were on our provider. Bad ads being defined as ads with auto playing sound, redirects, pop-ups or, worst of all, malware or viruses. I had an inkling, but I had no official figures to back it up.

 

Over 8,500 reports later on 115 specific ad placements (in under 2 months)...I have a very, very good idea. I was abso-bloody-lutely livid when the extent of the problem was revealed and sent regular emails expressing my disgust to my provider. Here’s just a snippet:

 

We're a part of the problem! We're the reason more and more people are turning to adblockers to secure themselves against this crap. And I think what annoys me most is it's taken me having to waste my coder's time creating an ad reporting system...to even know there was a problem in the first place! It's diabolically bad, and I'm ashamed I'm serving these ads to my users and ashamed I've let it go on for so long.

 

While I won’t go into the internal politics that happened behind the scenes that involved me exerting pressure to try and improve the situation, I’m writing this news post today to let people know that as of this Saturday, we will be moving to a new provider. It is my hope that moving to this new provider should provide higher quality, more targeted advertising that is far more reliable and safe for users of the Nexus.

 

We’ll rework our reporting system to work with the new provider’s system and I will continue to monitor the situation closely. If it doesn’t work out, we will move again (and again, and again, if necessary) until we find a provider we can truly rely on. Even if it means taking a hit on our ad revenue to ensure the security is correct.

 

I wanted you to know that this stuff is important to me and I take it extremely seriously. We work hard to secure our site as much as we possibly can, and it frustrates us that our work is undermined by external attack vectors outside of our direct control that we rely on in order to survive.

 

So, from this Saturday, it is my utmost hope that the advertising situation improves considerably. I will update you accordingly, especially in regards to the new “tiered membership” incentivised system I mentioned in the earlier news post linked at the beginning of this article.

 

Once we’ve gauged the reliability of the new ad provider we’ll be in a position to launch that system and provide some benefits to those of our users who help to support the Nexus by turning their ad blockers off (or not using adblockers at all) on the Nexus.

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well thanks to this notice I recovered some trust in NexusMods again, i will disable adblock again and see how fair things are...but if I ever click a empty space and a new tab opens with some relationship website then my friend its going to be blocked forever
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