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Advertising on Nexus Mods. The how, what and why, and what to do when it goes wrong.


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#1
Dark0ne

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As you all likely know, Nexus Mods makes use of advertising on the website to create a source of income which is subsequently used to pay for the range of expenses the site accrues in its daily operations.


I'm sure we'll all agree that adverts, in any format, really are a pain in the backside. Unfortunately, they're a necessary pain in the backside.


Many people are ignorant (some willfully) of how online advertising works or like to make assumptions. The point of this article is to explain why there's advertising on the site, how online advertising works, what ad formats we make use of, what "bad ads" are and how they happen, what to do when a "bad ad" occurs and how you can help us to improve the advertising experience on the site.


I've placed each section into spoiler tags because, as is my way, I go into extensive detail on each topic and it should make it a bit easier on the eyes to read the various sections.




Why is there advertising on Nexus Mods?


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How online advertising works


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What ad formats does Nexus Mods use?


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What are "bad ads" and how do they happen?


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How to report bad ads and what we need from you


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#2
djekmiami

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In response to post #45632520.


Spoiler

Gotta make that extra cheese before the holidays.

#3
Ethreon

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Good read as usual.

#4
MrJohn

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Interesting article, much better content than the others I would commend.

The problem I have with the advertisements are mostly their annoyance. As far as I knew, you had removed the "lifetime membership" option back when you announced the "final sale" of them. But my opinion is not gained a positive spur from this article.

Viewing picture 5 and 6, I would like to say a few things. Beginning with picture 5, the banner advertisements aren't too bad. The bright background mitigates my first issue, which is contrast. The second square ad really breaks this. The first thing that pops up on the site is a bright white box, clearly disrupting the otherwise gray and pleasant to look at information, trying to squeeze my eyes to look at it, interrupting my viewer experience to push their product. It doesn't fit, and thereby becomes an anomaly in an otherwise good site.

We scroll down, and see what you see in picture 6. Not too bad. Banner ad holds the color of the page, it can be ignored successfully. But there it is again. Bright colors, clearly attempting to gut at you. "Look at me!!!!" it screams.

Which is the purpose of an advertisement, to gain attention. But right now my attention wants to be on modding.

Which brings me to the 2nd point, targeted advertisement. I am not condoning the art of cookie tracking, am quite strongly against it and any form of advertisements, even though their "wooo eviiiiil" is necessary. But there are a few simple steps that could help. Using your examples for picture 5 and 6, only one advertisement could be uniformly helpful to anyone viewing your site. The first banner ad, Discord. Something for the gamers. The rest are about christmas presents or traveling, nothing that you would come to the Nexus for. I doubt Github would have as much success putting up ads for puppies as you would for traveling. Understandably, you do not control the ads yourself as you've said, but it doesn't help.

A minor tweak would be to add more focus on gaming related advertisement, or to push your ad-provider for more things closer to home. Gaming equipment (keyboards, mice, Logitech/Razer etc.), computers (such as Origin PC), games or games media. These things would be interesting to your demographic (gamers/modders), and would maybe persuade more to help out. What I would rather fear is that it would cost your bottom line to restrict advertisement content. As far as I am concerned, most of these ads are just as bad as any other "bad ads", only "less frowned upon" so to speak.

I can only speak for myself of course. Generally, pages without ads are just better, cleaner and smoother. Less bandwidth is used, if you are on a metered connection, than if not. It all eventually boils down to ethics and morals.

What gives you the right to show us ads? Because you own the site? It is an open internet and you've made this site as a free resource. Some people pay for their bandwidth (such as mobile internet), and would probably not want to pay for the advertisements themselves given the choice. Is it right to push advertisements on them? And if we have the magic switch that says "no thanks", is it right for others to slander them because they don't give out money instead? Should we be expected to hand out cash for sites in exchange for ad-free nature? Ads that they push themselves.

In closing, I commend you for this article. The look into the backside of Nexus is always interesting, not always positive, but that doesn't mean I don't enjoy them. You also avoided the "we needs monies, pls help" side of the story, though whenever a site mentions the "ads", they usually want to spark some feeling of "Maybe I should help", which is quite cheap. Personally I am torn on the issue regarding finances, as I know it is difficult.

#5
Spoonyrogdrumps

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No problems from me. I always make an exception in Ad-block for Nexus so as to let the ads run. I even pay for premium as the download speeds are so worth it. The work that you guys do is astounding. Keep up the good work and have a safe holiday ahead. Game on!

Best,
Spoony

#6
ShaleK111

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Here are my issues with Ads:
Depending on the ad, be it video, audio, strictly text and the sheer number of ads on a site, it can, quite literally take 4 to 5 times longer to load a page. And while an extra 4 or 5 seconds may not sound like much, multiply that by however many pages a person clicks thru in a given session and that time ads up quickly. I personally tend to spend 30 minutes to an hour browsing thru mods and tutorials on any given day.
Not only can ads slow your loading time but for those who are browsing via mobile they eat up tons of data and even for broadband connections that can take up enormous amounts of bandwidth (fortunately not a problem on this web site) so much so that you often can't even open another webpage while you wait for the first to finish.
Add to this what I consider the plague of the advertising industry the auto-play video adverts. Long loading time, tons of data and bandwidth often with no way to pause or skip and some constantly pull the focus of the webpage to the ad forcing you to watch it until it runs it's course (I encounter that one on this site far to often when I browse from my work PC which has no ad blocking software).
And then there is the concern with cookies. While they *may* not contain any personally identifiable information, they can do other things. Many if not most internet security agencies routinely warn people to clear their cookie cache between websites when browsing for travel plans as it has been shown many times that quite a few companies do in fact increase the price of fares and accommodations for users with travel site cookies still in their cache. And while I seriously doubt there's any company or organization that feels they need to charge me more/differently because I'm comfortable enough with technology to mods games you never know, some tech site or software agency may one day decide to. There are already conspiracy theories that Microsoft is slowly changing Windows in an effort to thwart/break Steam so it's not *really* too far outside the realm of possibility.
I do see the need for sites to post adverts and I understand that they have a need and purpose. However, the bottom line is that I value my time and my privacy (not to mention my computer) more. If a less intrusive way could be found to place the ads then sure I'd give it a go but until they stop forcing their way to the forefront of what I'm trying to find/do online then I don't see an end to the cycle.

#7
pharago

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enlightening read, thanks, your view about it is greatly appreciated

#8
EvillBob

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Totally support having ads here but I would like to see fewer malicious ones. I turned off Ad-Block yesterday for this site then got nailed by a ad that redirects you (without your input) to another site, then keeps you from closing the tab just like the last 2 times I did disabled Ad-Block.



#9
Athralsatar

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In response to post #45635210.


Spoiler

Then pay for premium. I'm not sure if you realize but this site costs them a lot of money to run. Ads are one way to pay for it. The other is subscriptions. When you have a nexusmods subscription the ads are gone.

#10
pharago

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In response to post #45635370.


Spoiler

I don't use adblockers, never had an issue with the nexus, if anything this is one of the most clean sites on the internet, maybe the ad-providers just don't like you, you can always clean your browser's cookie jar :)




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