They should find another way to incentivize people to sign up, this kind of obtrusive advert is absurd and unbecoming of the Nexus. I realize the site requires money but I'd rather they sell premium on it's own merits, rather than badgering us to sign up with every download. Speeds are already capped.
They tried Selling Premium on it's own merits since the site has been online, and since only a handful of people were switching to premium, they decided they needed to take a more direct approach and use a reminder screen on every download.
I've heard that registration has increased because of it.
So, imagine that, if people had gotten Premium on it's "Own Merits", YOU wouldn't have to be looking at the Download Screen on every download.
Also, "They should find a way to incentivize people to sign up".....so, What would Incentivize YOU to sign up?
Hundreds of thousands of FREE Mods for 800+ games, Contests, Events, Forums, Free Tech Support etc hasn't managed to get YOU or millions of others to sign up for premium, so what would YOU suggest?